Kenyon strives to project a consistent brand identity in all visual communication. Kenyon’s logo system consists of a wordmark and the College shield. Additionally, the College provides a typographic system that is used to build wordmarks for all departments and programs at Kenyon. This typographic system, used in conjunction with the Kenyon shield and color palette, ensures that all parts of the College will speak with one voice when communicating visually.
For College administrative units that interact chiefly with Kenyon’s traditional audiences of prospective students, current students, alumni, and parents, the College does not allow additional logos that fall outside this graphic identity system. Administrative units covered by this policy include, but are not limited to, all academic departments, interdisciplinary programs, and administrative offices. Using Kenyon’s official shield and wordmark ensures that communications from these various parts of the College are clearly identified as official Kenyon communications.
College entities that interact to a significant degree with other audiences than Kenyon’s traditional audiences, that maintain an identity distinct from the College, and that fulfill missions unique to Kenyon may have a logo and graphic identity separate and distinct from those of the College. These entities include, but are not limited to, the Kenyon Review, Gund Gallery, Brown Family Environmental Center, Philander Chase Corporation and affiliated initiatives, Kenyon Institute, Kenyon Inn, Kenyon College Bookstore, and Kenyon Academic Partnership. These entities are encouraged to work with Kenyon’s Office of Communications to design their logos and identity systems.
College administrative units may devise spirit graphics for use on promotional materials. Examples of such graphics include, but are not limited to, designs for Orientation t-shirts, posters for the KEEP and REACH programs, illustrations used on water bottles and other items for academic departments, and so forth. Spirit graphics should be used for limited durations and should not be used in such a way that they will be confused with official logos, and they should not misappropriate the College wordmark and shield. Because these graphics are unofficial artwork, College publications, including all printed materials and the website, will not use these spirit graphics.
Departments and programs who feel they have a compelling case for a visual identity separate and distinct from the College’s branding system should contact the Office of Communications to request a consultation. All requests will be reviewed for appropriateness.
The Kenyon athletic shield and wordmark are reserved for athletic uses. These uses include communications from the College’s sports information office and athletics department, all uses by athletic teams, and communications from any office about Kenyon athletics, College recreational or physical programs, or College spirit and pride events.